MST Joinery
A professional website for an established Cullen-based joiner, showcasing expert joinery, new builds and roofing across North East Scotland.
The Client
Matthew runs MST Joinery, an established joinery and construction business based in Cullen on the Moray Coast. Trading since 2010, the business has built a solid reputation across North East Scotland for quality joinery, new builds, extensions, roofing and bespoke decking.
Born and bred on the Moray Coast, Matthew brings local knowledge of the climate, regulations and materials that stand up to North East conditions — and he takes on everything from small repairs to full timber frame new builds.
The Challenge
After 15+ years of word-of-mouth work, MST Joinery needed a professional online presence that matched the quality of the craftsmanship on site. The brief was to give potential customers across the Moray Coast a clear, trustworthy way to see the services offered and get in touch.
Key requirements included:
- A confident, professional design that reflected the quality of the work
- Clear service pages covering joinery, kitchens, new builds, roofing and decking
- A project gallery to let the craftsmanship speak for itself
- Local SEO targeting Cullen, Buckie, Elgin, Keith, Forres, Lossiemouth, Banff and the wider Moray area
- Fast loading and a polished mobile experience for on-site use
- Simple, direct contact options for quotes
The Solution
I designed and built a bespoke website from scratch with a bold, confident feel. Dark tones, a strong orange accent and a full-width hero image of the Moray Coast rooftops immediately root the business in its location and signal quality craftsmanship.
The site is structured around Matthew's core services, with each one given its own dedicated section so prospective clients can quickly find what they need. A strong local SEO foundation helps the business get found by homeowners and developers searching across the Moray Coast.
- Custom design with a tradesman-appropriate, premium feel
- Dedicated pages for joinery, kitchen fitting, new builds, roofing and decking
- Gallery showcasing past projects across the region
- Local SEO targeting Cullen and the wider Moray Coast
- Schema markup and structured data for local search visibility
- Performance-optimised with page loads under 2 seconds
- Fully responsive design built mobile-first for on-site use
- Clear call buttons so customers can reach Matthew in one tap
Project Screenshots
The Outcome
The new site gives MST Joinery a professional online presence that finally matches 15+ years of high-quality craftsmanship. Homeowners and developers across the Moray Coast can now browse the full range of services, view past projects, and get in touch directly — all from their phone or desktop.
With strong local SEO foundations across Cullen, Buckie, Elgin, Keith, Forres, Lossiemouth and Banff, the site is built to attract enquiries from across North East Scotland and turn word-of-mouth reputation into consistent online leads.