Resources
Free guides, tips and articles to help you make smarter decisions about your website and digital presence.
Latest Articles
Thoughts, tips and insights on web design, development and digital marketing.
How to Market Your Small Business in Moray
A practical, locally-focused guide to getting your business noticed in Moray — from Google to local press and networking.
What to Expect When Working With a Web Designer
Never commissioned a website before? Here's an honest, step-by-step look at what the process actually involves.
Why Moray Businesses Should Avoid WordPress Templates
WordPress templates might seem like an easy solution, but for local businesses they often create more problems than they solve.
Why Your Small Business Needs a Custom Website in 2026
Templates are convenient, but here's why investing in a bespoke website pays off in the long run.
5 Ways to Speed Up Your Website Today
Simple, practical tips you can implement yourself to improve your site's performance.
Local SEO: How to Get Found by Customers in Your Area
Essential strategies for Scottish businesses wanting to rank in local search results.
Mobile-First Design: Why It Matters More Than Ever
Over half your visitors are on mobile. Here's how to ensure your site works brilliantly for them.
What Should a Website Cost? An Honest Guide
Breaking down the real costs of web design and development, and what affects pricing.
Website Security Basics Every Business Owner Should Know
Essential security practices to protect your website and your customers' data.
Things I Wish Every Client Knew
Optimise Your Images
Large images are the #1 cause of slow websites. Compress them before uploading – your visitors will thank you.
Write for Humans First
SEO matters, but your copy should speak to real people. Search engines are getting better at recognising natural, helpful content.
Make Contact Easy
Don't bury your phone number or contact form. Make it obvious how visitors can reach you on every page.
HTTPS is Essential
If your site doesn't have the padlock icon, visitors (and Google) won't trust it. SSL certificates are often free – there's no excuse.
Set Up Analytics
You can't improve what you don't measure. Google Analytics is free and tells you exactly how people use your site.
Keep Things Updated
Outdated software is a security risk. Regular updates and backups should be part of your routine.
Tools I Recommend
Useful tools and services I use myself or recommend to clients.
Hosting
I recommend quality UK-based hosting for Scottish businesses. Fast servers, good support, and reliable uptime matter more than saving a few pounds.
Email Marketing
Mailchimp or Mailerlite for small businesses. Both have generous free tiers and are easy to use without technical knowledge.
Stock Photos
Unsplash and Pexels offer high-quality free images. But nothing beats original photography for your brand.
SEO Tools
Google Search Console is free and essential. For deeper analysis, I use Ahrefs and Screaming Frog.