Highland Electronic Systems

The Company

Highland Electronic Systems builds electronics for other companies: printed circuit board assembly, cable looms and harnesses, full product assembly, testing and repair, motor drives and motion control, and electronic design. Founded in 2015, they work from Tyock Industrial Estate in Elgin and a unit in Lossiemouth, with an office in Essex, for customers in oil and gas, aerospace and defence, industrial and agricultural, medical mobility, automotive and consumer products.

Their production staff are trained to the IPC standards the industry works to, IPC-A-610 Class 3 and IPC-A-620, by their own on-site IPC trainer, and the only part of a build they send out is the metalwork.

The Challenge

Their customers are engineers and buyers, often hundreds of miles away, comparing suppliers online before they make a call. The site had to show the full range of what the company can do, answer the technical questions up front, prove the work with real projects without naming confidential clients, and be easy for the team to keep current.

• A page for each of the six services, with the detail an engineer would ask about
• Case studies that show the work without breaking customer confidentiality
• The sectors served, with typical applications for each
• A news section for new equipment, training and capacity
• An admin area so the team can update it all themselves
• Set up properly for Google, with structured data describing every service

The Solution

I designed and built the site from scratch, in navy with Montserrat for the text, with a custom admin area behind it.

• Six service pages, for PCB assembly, cable assembly, product assembly and box build, test, inspection and repair, motion control, and design support, each with its capabilities listed and a set of frequently asked questions
• A projects section with seven case studies, written in engineering detail with the customers unnamed, such as a deep-sea system re-engineered to be 40% smaller and work at depths of three kilometres
• A market sectors page with typical applications for each of the six sectors, and a Why Choose Us page covering the equipment, prototyping and supply chain
• A news section, and a careers page
• A contact form that asks which service the enquiry is about
• Structured data on every page: the company and its three addresses, each service with its catalogue, the FAQs, breadcrumbs and news articles, so Google understands exactly what the company does
• Visitor statistics that use no cookies, so there’s no cookie banner
• An admin area for the services, projects, news and images

“We have had the website designed and supported by Colourjam and it’s exactly what we asked for. The ongoing support for updates and changes over the year is quick and excellent.”

David King, Highland Electronic Systems, Google review

The outcome

An engineer landing on any service page can see the equipment, the standards and the answers to the questions they’d ask on the phone, and buyers can read real projects before they get in touch.

The team keeps the news and the projects current themselves, and I’m on hand when they need a change.

Screens from the site