AAL Construction
A five-page website for a Buckie joiner and builder: eight services explained properly, 48 photos of finished work, four customers’ reviews in full, and a tap-to-call number on every page.
The Business
AAL Construction Scotland Ltd is run by Brian Lean from Well Road in Buckie. They’re joiners and builders for domestic and light commercial work, covering Buckie, Elgin, Keith, Lossiemouth and the rest of Moray: extensions and conversions, kitchens and built-in joinery, plumbing, electrical work, decorating, windows, insulated concrete floors with underfloor heating, and slate and rubber roofing. Site visits and quotes are free.
The Challenge
A builder’s website has one job: convince someone with a project in mind that you do good work, and get them to ring. Brian’s customers wanted to see finished jobs and hear from people he’d worked for, and he wanted a site that was quick, simple and had the phone number everywhere.
- Show finished work, and plenty of it
- Explain each service in enough detail that people know what to ask for
- Customers’ own words, in full
- The phone number on every page, and a form for those who’d rather write
- Found on Google for joiners and builders in Buckie and Moray
The Solution
I built a five-page site from scratch, with no tracking, no cookies and a single stylesheet, so it loads quickly on a phone on site.
- A services page with eight sections, each with what’s included, a typical timeline and what to know afterwards
- A gallery of 48 photos of finished work, each opening full size
- A testimonials page with four reviews in full, and short versions rotating on the homepage
- Tap-to-call and email in the header and footer of every page, and a short enquiry form on the homepage, the services page and the contact page
- The latest projects on the homepage
- Structured data describing the business, its area, its opening hours and its reviews, so Google can show them properly
“Highly recommend Chris, his attention to detail and professionalism has been ideal for my business. I now have first class website. Also with hosting and managing my IT it’s a clear 10 / 10 for all Chris has done for me.”Brian Lean, AAL Construction, Google review
The outcome
Someone in Buckie or Elgin looking for a builder can see 48 finished jobs and four customers’ accounts of working with Brian, then ring him from the page they’re on.
The site asks nothing of the visitor: no cookie banner, no tracking, nothing to wait for.
Screens from the site
Want a website like AAL Construction’s?
Tell me a little about your business and I’ll design your new homepage for free, using your own services, photos and reviews. You see it before deciding anything.
- 1You tell me about your business. Two minutes on this form, or a quick call.
- 2I design your homepage. Your details, not dummy text.
- 3You decide. If it’s not for you, that’s the end of it.
