Bay Tree Florists
A complete website overhaul that doubled online enquiries for this Moray-based florist.
The Challenge
Bay Tree Florists came to me needing a complete website overhaul. Their existing site was slow, outdated, and not generating the enquiries they needed.
They wanted a modern, beautiful site that would showcase their floral arrangements and make it easy for customers to order. Key requirements included:
- Showcase arrangements with a stunning gallery
- Enable online ordering for everyday flowers
- Wedding and event booking system
- Rank well for local searches in Moray
- Fast loading on all devices
The Solution
I designed and built a completely bespoke e-commerce system with an integrated booking system for weddings and events — no off-the-shelf solutions, just custom code tailored to their exact needs.
The site features a stunning gallery, easy online ordering, and is optimised for local search to capture customers in the Moray area.
- Custom responsive design reflecting their brand
- Bespoke e-commerce system built from scratch
- Custom booking form for wedding consultations
- Image-optimised gallery with lazy loading
- Local SEO strategy and Google Business integration
- Fast hosting and performance optimisation
Project Screenshots
The Outcome
Within weeks of launch, Bay Tree saw their online enquiries double. The site loads in under 2 seconds, ranks on the first page for key local search terms, and has become a genuine asset for their business.
The wedding booking form alone has generated dozens of consultation requests, and the online shop continues to grow month on month.