Bay Tree Florists
A complete website overhaul that doubled online enquiries for this Moray-based florist.
The Challenge
Bay Tree Florists came to me needing a complete website overhaul. Their existing site was slow, outdated, and not generating the enquiries they needed.
They wanted a modern, beautiful site that would showcase their floral arrangements and make it easy for customers to order. Key requirements included:
- Showcase arrangements with a stunning gallery
- Enable online ordering for everyday flowers
- Wedding and event booking system
- Rank well for local searches in Moray
- Fast loading on all devices
The Solution
I designed and built a completely bespoke e-commerce system with an integrated booking system for weddings and events, no off-the-shelf solutions, just custom code tailored to their exact needs.
The site features a stunning gallery, easy online ordering, and is optimised for local search to capture customers in the Moray area.
- Custom responsive design reflecting their brand
- Bespoke e-commerce system built from scratch
- Custom booking form for wedding consultations
- Image-optimised gallery with lazy loading
- Local SEO strategy and Google Business integration
- Fast hosting and performance optimisation
The outcome
Within weeks of launch, Bay Tree saw their online enquiries double. The site loads in under 2 seconds, ranks on the first page for key local search terms, and has become a genuine asset for their business.
The wedding booking form alone has generated dozens of consultation requests, and the online shop continues to grow month on month.
Screens from the site
Want a website like Bay Tree Florists’s?
Tell me a little about your business and I’ll design your new homepage for free, using your own services, photos and reviews. You see it before deciding anything.
- 1You tell me about your business. Two minutes on this form, or a quick call.
- 2I design your homepage. Your details, not dummy text.
- 3You decide. If it’s not for you, that’s the end of it.