Elgin Business Park
A website selling plots on a 50-acre business park off the A96 east of Elgin: the site plan, which plots are sold, available or under offer, the case for Elgin, and a brochure to download.
The Development
Elgin Business Park is a development of over 50 acres to the east of Elgin, just off the A96, with its own roundabout onto the trunk road. Plots are sold from an acre upward, freehold or on a ground lease, with the option of a building put up to the buyer’s specification, and the park is backed by Saltire Business Parks and Highlands and Islands Enterprise. Travelodge, Euro Garages, Speyside Scaffolding and S&D Harper are among the occupiers.
The Challenge
The buyers are businesses and their agents, and they need facts: where exactly the park is, how big the plots are, which are still available, how you get in and out, and who to ring. The site had to present that cleanly and make the case for Elgin as a place to be.
- The case for Elgin: Moray’s regional centre, a catchment of over 93,000 people, Walkers, Baxters and Gordon & MacPhail nearby, RAF Lossiemouth, and 38 miles to Inverness or 66 to Aberdeen
- A plan of every plot and the roads
- Which plots are sold, available or under offer
- Access, public transport and the roundabout
- The brochure, the landscape strategy and the drainage, for agents who want the detail
- A named person to contact
The Solution
I built a straightforward site from scratch, with the aerial photograph of the park and the A96 roundabout on the homepage and the plan a click away.
- A location and development page with the satellite view and the case for Elgin
- A site layout page with the plan of plots 1 to 17 and the potential second phase
- A plots page with a table of every plot, its size in acres and whether it’s sold, available or under offer, alongside a colour-coded plan
- A businesses page showing where the occupiers are on the plan
- The ten-page brochure to download
- Landscape and services pages, with the full drawings available on request
- Links to Moray Council’s local development plan and roads information
- The agent’s phone number and email on every page
The outcome
A business or an agent can see in a minute where the park is, what’s left and who to call.
Not every website needs to be big. This one is a plan, a table and a phone number, and that’s all it needs to be.
Screens from the site
Want a website like Elgin Business Park’s?
Tell me a little about your business and I’ll design your new homepage for free, using your own services, photos and reviews. You see it before deciding anything.
- 1You tell me about your business. Two minutes on this form, or a quick call.
- 2I design your homepage. Your details, not dummy text.
- 3You decide. If it’s not for you, that’s the end of it.
