Ross McKenzie Ltd

The Business

Ross McKenzie Ltd is a family-run heating, cooling and renewables business based at Fordyce, near Portsoy. Ross has been in the trade since 1995 and trading as Ross McKenzie Ltd since 2006, covering the Moray and Aberdeenshire coast from Buckie to Fraserburgh, and inland to Keith and Huntly.

The team is Gas Safe registered and MCS certified. They install and service boilers, Daikin air source heat pumps, solar thermal, air conditioning and ventilation, and are a Daikin and Intergas service and warranty partner.

The Challenge

A heat pump is a big decision for most homeowners, and they have plenty of questions before they pick up the phone. The website needed to explain the options and the grant clearly, show that the team is properly accredited, and make booking a free survey the obvious next step.

• A clear page for each of the eleven services, from boiler repairs to heat pump cooling
• Explain the Home Energy Scotland grant in plain English
• Show the accreditations people look for: Gas Safe, MCS, F-Gas and the manufacturer approvals
• Make it easy to book a free survey or get in touch from a phone
• Be found by homeowners right along the coast

The Solution

I designed and built a new website from scratch, in deep navy with red for booking and green for the grants, using Sora for the headings and Inter for the text.

It’s organised the way customers think about the work: heating, renewables, and cooling and air, each with its own pages.

• Heating, Renewables and Cooling & Air sections, with a page for each of the eleven services and answers to common questions on each
• A heat pump grants page explaining the Home Energy Scotland grant of up to £9,000, and how the survey and quote help you claim it
• A servicing page for Daikin heat pumps, hybrids and boilers, with prices from £210 + VAT
• An advice section, with articles on the grant, heat pump running costs against an oil boiler, and power flushing
• A free survey form on the homepage, and a call and survey bar along the bottom of the screen on phones
• A floating contact button for WhatsApp, email or a call
• The accreditations on every page: Gas Safe, MCS, F-Gas, REFCOM, RECC and FSB, and the Daikin and Intergas partnerships
• An Offers & updates section on the homepage for deals, news and seasonal reminders
• Structured data describing the business, its services, the towns it covers and its common questions, so Google understands what it does

“Excellent work from Chris with my new website, couldn’t have been easier to work with, the quality and speed that he got everything working was incredible.”

Ross McKenzie, Ross McKenzie Ltd

The outcome

Homeowners can now see exactly what Ross McKenzie Ltd does, how the grant works and who will be doing the work, and book a free survey from their phone.

With a page for every service and clear answers to the questions people ask, the site is built to be found by homeowners searching right along the coast.

Screens from the site