Venetian Plaster Moray
A premium website for specialist artisan Richard Hay, showcasing stunning Venetian plaster finishes across Moray, Inverness and Aberdeen.
The Client
Richard Hay is a specialist Venetian plaster artisan with over 10 years of experience, based in Moray and serving clients across the north of Scotland. His work includes beautiful polished plaster feature walls, metallic finishes, and decorative stone effects for both residential and commercial properties.
Richard uses premium Italian materials from the Loggia range and takes a hands-on, bespoke approach to every project. His craftsmanship speaks for itself — but he needed a website that did the same.
The Challenge
Venetian plastering is a visual trade. Potential customers need to see the quality of the finishes before they pick up the phone. Richard needed a website that would do justice to his work and position him as the go-to specialist across Moray, Inverness and Aberdeen.
Key requirements included:
- A premium, sophisticated design that reflected the quality of his finishes
- A gallery showcasing his projects with high-quality imagery
- Clear service pages for Venetian plaster, polished plaster and decorative finishes
- Local SEO targeting multiple regions — Moray, Inverness and Aberdeen
- Fast loading and a seamless mobile experience
- Easy way for homeowners and designers to get in touch
The Solution
I designed and built a bespoke website from scratch that lets Richard's work take centre stage. The design is clean and sophisticated — dark tones and generous spacing give the imagery room to breathe, reflecting the premium nature of the service.
The site was built with a strong local SEO strategy, targeting customers searching for Venetian plaster services across three distinct regions. Each area has dedicated content to capture local search traffic in Elgin, Forres, Inverness, Nairn, Aberdeen and surrounding towns.
- Custom design with a premium, luxury feel throughout
- Project gallery showcasing real work across residential and commercial properties
- Dedicated service pages for each type of finish
- Multi-region local SEO covering Moray, Inverness and Aberdeenshire
- Schema markup and structured data for local search visibility
- Performance-optimised with page loads under 2 seconds
- Fully responsive design built mobile-first
Project Screenshots
The Outcome
The new site gives Richard a professional online presence that matches the quality of his work. It positions Venetian Plaster Moray as the premium choice for decorative plaster finishes across the north of Scotland, with a design that immediately builds trust and credibility with potential clients.
With strong local SEO foundations across three regions, the site is built to attract enquiries from homeowners, interior designers and commercial clients searching for specialist plastering services in Moray, Inverness and Aberdeen.